Join us for a peek behind the scenes as we created our latest campaign! 

Hair: Keith Campbell. Makeup: Cynde Watson. Photography: Julia Noni. 
Video by Justin L. Stanley.

Years of research and development have revealed that 
curly, coiled and textured hair demands products 
that can boost moisture, keratin content, and shine.

Born of a vision

Born of a vision,
PHYTO SPECIFIC is the extension of the venerable holistic PHYTO hair care range.
Founded through the collaboration between Patrick Ales
and the scientific expertise of Dr. Fatou Batchily-Plat.

Launched in 1998,
PHYTO SPECIFIC is a specialized, professional brand designed
to meet the particular needs
of curly, coiled, textured, and relaxed hair.

Built on a heritage

Built on a heritage of craftsmanship
and cutting edge technological advancements,
the science behind the line has blossomed into wildly favorable editorial reception.
Beloved by celebrities and consumers alike,
PHYTO SPECIFIC boasts the highest concentrations of pure plant extracts
in today's beauty market.

Rooted in the conviction
that beautiful hair grows from a healthy scalp,
PHYTO SPECIFC has developed a range of targeted treatments
enriched with over 500 active botanical extracts and essential oils.
Our aromatic formulas are 95 to 100% natural and hypoallergenic.

Years of research and development

Years of research and development
have revealed that curly, coiled and textured hair
demands products that can boost moisture, keratin content, and shine.

a high-performance, luxurious, botanical line
designed to pamper every type of curly hair.