Phyto invents another way
to wash your hair

Cleansing care cream Phytoelixir
Cleansing care cream Phytoelixir

Phytoelixir
innovation

Cleansing care cream
for ultra-dry hair

Shop now

A new hair care experience
that keeps its promises!

Because it is a treatment that is designed to wash the scalp gently, this ultra-concentrated non-lathering Cleansing care cream initiates a new washing experience the likes of which you have never experienced before.

Cleansing care cream Phytoelixir

PHYTOELIXIR Cleansing care cream

  • A new and exclusive way to wash ultra-dry hair
  • ZERO foaming surfactants
  • Gently cleanses ultra-dry hair and the scalp
  • An extra drop of care in the ritual for ultra-dry hair

Wash after wash
transformed hair

Shinier, more supple,
softer and easy to detangle… More and more beautiful*.

$29

* Assessment by a hairdresser on 30 women with very dry hair
(% of volunteers showing the expected result immediately after 28 days of use.).

After the promises,
the action!

Tutorial 1 :
Apply the Cleansing care cream - express care

In this video, learn how to apply the Phytoelixir Cleansing care cream on wet hair for express care. Watch as Anthony Cristiano, Global Artistic Director for PHYTO, reveals his tips for optimal care.

Tutorial 2 :
Apply the Cleansing care cream - intensive care

In this video, learn how to apply the Phytoelixir Cleansing care cream on dry hair for a deep treatment. Watch as Anthony Cristiano, Global Artistic Director for PHYTO, reveals his tips for an intensive treatment.

Tutorial 3 :
The complete Phytoelixir ritual

In this video, learn how to apply the new ritual for ultra-dry hair Phytoelixir: Subtle intense nutrition oil, Intense nutrition shampoo and mask. Watch as Anthony Cristiano, Global Artistic Director for PHYTO, reveals his tips for hair nourished in depth from root to tip.

Our program
in 4 steps

The new Phytoelixir ritual

Subtle oil

Intense nutrition

2 - Alternate-use cleansing products

Shampoo

Intense nutrition

Cleansing care cream

Wash

Mask

Intense nutrition

Day cream

Phyto 9

Precious
nourishing plants

A prodigious duo of lipid-replenishing active ingredients that act in synergy to nourish deep-down.

Instantly & for several days

By enveloping the hair fiber, the chronospheres produced via encapsulation technology diffuses from the roots to the tips of the hair, nourishing the hair from within.

Fact or fantasy?
With so much information around how can you tell fact from fantasy?

Intense nutrition shampoo

Fantasy

To have beautiful and silky hair, you must brush it 100 times every evening.

Fact

This can damage your hair and you could risk spraining your wrist!
Instead, wash your hair with the delicate foam of the Phytoelixir Intense nutrition shampoo.

Cleansing care cream

Fantasy

It is easier to detangle even the most complex murder mystery than ultra-dry hair.

Fact

If that were the case, then detective stories would only take 5 minutes to read. Less than 5 minutes is all it takes to apply the Phytoelixir Cleansing care cream, which makes combing easy and restores softness to your hair.

Fantasy

Creams make your hair heavy and greasy.

Fact

No, you just need the RIGHT cream, in other words PHYTO 9, the nourishing day cream with 9 plant extracts that rapidly restores your hair's shine, suppleness, and softness, without weighing it down.

PHYTO 9 day cream

Fantasy

Any oil can be used to nourish my ultra-dry hair.

Fact

Not all oils! Peanut Oil is not very absorbent. Instead use the Phytoelixir Subtle intense nutrition oil. Apply it before shampooing to replenish the lipid balance for a deep down protections and restorative shine.

Intense nutrition sublte oil
Cleansing care cream

Fantasy

Wash your hair every day to restore maximum shine.

Fact

After washing hair, it’s always beautiful and shiny so you’re easily tempted to want to keep washing your hair every day. But the effect is temporary. Try alternating between Phytoelixir Cleansing care cream and the Intense nutrition shampoo for optimal results.

Intense nutrition mask

Fantasy

When you have ultra-dry hair, you'd rather go around wearing a mask.

Fact

If it's not THE intense nutrition mask from Phytoelixir, then you just might have to! This is the only mask that will give you shine and softness.

The notables figures
OF PHYTO

Patrick Alès

Patrick Alès, the visionary pioneer
Founder of Phyto

In the 1970's, he invented this concept of the cleansing cream for the extremely dry hair of Mrs. Pompidou, one of his faithful clients at his salon on Avenue Franklin Delano Roosevelt in the 8th arrondissement of Paris. He continuously improved his concept until he was able to produce it on a larger scale, offering a complete range of products for this hair type, which is particularly difficult to maintain.

Realizing that the step where I washed the client's hair at the salon would only worsen the condition of her hair, I created a cleansing cream that did not need water, and used a mixture of Huile d'Alès and Phyto 7 to wash her hair.
Patrick Alès

Anthony Cristiano, the artist
Global Artistic Director of Phyto

With his extensive experience as a celebrity hairstylist, Anthony Cristiano is the maestro of hair. He performs numerous salon miracles, creating masterpieces from even the most rebellious of hair. One of his precious pieces of advice,

Ultra-dry hair is rough, difficult to detangle, and does not tolerate frequent washing. Use the Phytoelixir ritual to restore hair's suppleness while maintaining lightness.

The Anthony Cristiano's
hairstyling collection

Tutorial 4 :
A french braid

THE big trend of 2016.
Watch as Anthony Cristiano, Global Artistic Director for PHYTO, guides you on how to recreate this romantic and timeless look using Phyto Plage Protective Sun Veil & Phytolaque Soie.

Tutorial 5 :
Chic ponytail

The perfect ponytail for a modern, sophisticated touch. Watch as Anthony Cristiano, Global Artistic Director for PHYTO, guides you on how to recreate this look using Phyto Actif, Phyto Plage Protective Sun Veil & Phytolaque Soie.

Tutorial 6 :
The Bun

Wear it everyday or for a special occasion ... THE classic hairstyle reinterpreted for you! Watch as Global Artistic Director, Anthony Cristiano artist adds a delicate and natural touch to this timeless classic using Phytovolume Actif & Phytolaque Soie.